It's a pretty entertaining spoof on the marketing industry's absolute fascination to make IT ALL about social media right now. Social media has a part to play in a lot of cases, but it's got to be at the right time, for the right reason, and with honest and ongoing intention(I'm at work right now so I won't write an essay...).
Love the conclusion: "...making the whole trip to the zoo irrelevant."
Yes I tweeted this link.
Yes I am aware of the irony of that action.
